How to get more visitors to your website
Part 1 - Introduction
Many people build themselves a new website, then submit the URL to as many search engines as possible and sit back and wait for the visitors to come. Unfortunately, this approach doesn’t result in people visiting your website, and a website without visitors is no use. Without them you won’t earn any revenue from advertising, or sell any products you may have. This article aims to teach you what you need to know to generate traffic to your website without the need for paying for advertising. How? Simple, we make sure the search engines know about your site, and consistently put your site in the top few results for given searches.
SEO – What’s that?
You may have heard people refer to something called SEO when they talk about generating more traffic to a website, but what is it? SEO stands for Search Engine Optimisation. Basically it is optimising your website so the search engines rank it more highly for searches related to your site.
Before we get stuck in
SEO is an art, not an exact science. There are many factors that affect your site’s position in the search engines. The more time and effort you put in to SEO, the higher you will rank in the search engines, and the more traffic you will attract to your site. If you rush it, you will not get good results.
The vast majority of searches are carried out by three search engines: Google, Overture (Yahoo!), and MSN. Of these Google is by far the largest and has the most complex algorithms (way of determining how to rank a site). Therefore, we are going to optimise the site for Google, this should also have a positive effect on the other search engines.
It is important that you play by the rules, trying to outsmart the search engines may result in short term gains, but it could quite easily result in your site being banned, if this happens your site will be removed all together from their index and you will get no traffic from them. Some people try these “black hat” techniques, but they are risky and not recommended. Here we will learn about the “white hat” techniques, which are basically playing by the search engines rules.
In order to optimise your site, you need to decide on what keywords you want people to search on to arrive at your site. If your site is new, or has little traffic, don’t set your sights too high. For example, if your site is about fishing, you will find it very difficult to get your website listed anywhere near the top of the results for “fishing” as there are literally millions of sites competing for the same keyword. If your site doesn’t list in the top 20 (preferably top 5) for a given search, then you will see little traffic coming from the search engines. So, if we don’t optimise for “fishing” what do we optimise for? Well, we need to look at something a bit more specific, so there are fewer sites competing directly for the same search. The downside is there are fewer people searching on this keyword phrase. Even so, it will generate you more traffic. So, in this example, you could consider optimising for “fly fishing techniques”.
Overture offer a free tool to show how many searches given keyword combinations get, it also gives suggestions for similar searches. You should use this tool to help you decide what keyword combinations you should optimise for. Remember, don’t aim too high, but don’t go for something with too few searches either. The tool can be accessed from: http://inventory.overture.com/
So now you should have an idea of what SEO is all about and why it is important. You should also have decided on a keyword/keyword phrase to optimise your site for.
Part 2 - Coming Soon!